Business & Investing » Biographies & Primers

How to build it to last

Here is a look at each of the twelve myths and a sound byte describing each:

1. It takes a great idea to start a company Few visionary companies started with a great idea. Many companies started without any specific ideas (HP and Sony) and others were outright failures (3M). In fact a great idea may lead to road of not being able to adapt.

2. Visionary companies require great and charismatic visionary leaders A charismatic leader in not required and, in fact, can be detrimental to a company's long-term prospects.

3. The most successful companies exist first and foremost to maximize profits Not true. Profit counts, but is usually not at the top of the list.

4. Visionary companies share a common subset of "correct" core values They all have core values, but each is unique to a company and it's culture.

5. The only constant is change The core values can and often do last more then 100 years.

6. Blue-chip companies play it safe They take significant bet the company risks.

7. Visionary companies are great places to work, for everyone These companies are only great places to work if you fit the vision and culture.

8. Highly successful companies make some of their best moves by brilliant and complex strategic planning. They actually try a bunch of stuff and keep what works.

9. Companies should hire outside CEOs to stimulate fundamental change Most have had their change agents come from within the system.

10. The most successful companies focus primarily on beating the competition. They focus on beating themselves.

11. You can't have your cake and eat it too. Decisions don't have to either or, but can be boths.

12. Companies become visionary primarily through "vision statements". Vision is not a statement it is the way you do business.

I would recommend this book to anyone engaged in developing and running a business at any level. If you want to design, build and run a lasting enterprise this book has some ideas and insights worth exploring.

Click here to see more reviews for: Built to Last

The Audacity of Widow Clicquot

A must-read, if you are thinking of working on Wall St

The other reason to read this is that Lewis is a brilliant writer, with a real talent for describing people and their situations. Lots of other people have written boring books with the same raw material. For a non-specialist like my mother, the technicalities were hard work, but you don't need a lot of special knowledge to like this book. My mother certainly did.

Probably the best way to look at this book is like a travel book - you're not visiting a country, you're visiting a world. Great travel books are not word-perfect descriptions of a place, they are representations of what the author felt like when he was there, and they give the reader a feeling of what it was like to be there. If you read this book, you will understand what it feels like to work inside a big bank, and you'll enjoy the ride, even if you have no interest in actually working there.

Click here to see more reviews for: Liar's Poker

Good advice for America.

Incredible Biography on an Incredible Person!

Spellbinding modern history

When is it enough?

The New De Facto Buffett Biography

There is no level of income you can't outspend.

A History Of A Survivor