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Highly recommended!

Strong Insights, Weak Management Tool

"Casting a critical eye on our weaknesses . . . will only help us prevent failure. It will not help us reach excellence," they write in their thought-provoking book, the follow-up to the outstanding and best-selling Gallup work, FIRST, BREAK ALL THE RULES (Simon & Schuster, 1999).

Most organizations fail to achieve excellence, the authors contend, because they also fall into the "overcome your weaknesses" trap. Companies do a poor job of tapping the potential already present on their payroll because they try to make employees into something they're not-at the expense of exploiting individuals' innate talents.

Furthermore, Gallup researchers conclude that most of the energy, time, and money that organizations place on trying to hire, train, and develop well-rounded employees is wasted. "When we studied them, excellent performers were rarely well-rounded. On the contrary, they were sharp," the authors quip.

Internet Connection. To actually discover your strengths, you cannot rely on the book's pages. You must go online to complete an innovative web-based assessment that identifies your top five individual talent-strengths (and provides you with a brief custom report that you can print or email to someone, like your spouse or boss).

Oddly, if you like the assessment, you cannot purchase additional assessments for your staff, spouse, kids, or anyone else. For them to access the assessment, they must each buy another book.

Other Weaknesses. The book encourages managers to review and become familiar with their direct reports' strength analyses (so as to manage to each individual uniquely). But the authors provide neither a mechanism nor a process to do this.

You are told to consult the book for suggestions on managing your employees who each embody unique mixes of some 34 different strengths. Dauntingly, the authors tell us there are "over thirty-three million possible combinations of the top five strengths." A well-intending manager apparently has a lot of customizing to do. The book provides scant help for that.

Putting the Strengths concept to work more broadly in the organization is even more complex and overwhelming. Selecting and promoting people, as suggested in the book's "Practical Guide," requires profiling at least 100 employees who are all working in the same job (50 top achievers and 50 clunkers). Then you build a database of statistically significant trait patterns. Then you buy every candidate a book, give them a web connection... Then you try to do pattern matching...

The so-called Practical Guide quickly appears all but practical to all but the largest operations.

Target: HR Folk. The authors also take a swing at their firm's consulting customers-HR departments. They assail broad competency training efforts and write: "Many human resources departments have an inferiority complex. With the best of intentions they do everything they can to highlight the importance of people, but when sitting around the boardroom table, they suspect that they don't get the same respect as finance, marketing, or operations. In many instances they are right, but, unfortunately, in many instances they don't deserve to. Why? Because they don't have any data."

Unfortunately, this book does NOT provide them with meaningful solutions for closing that gap (other than, presumably, hiring Gallup consultants for large scale projects).

My Motivation. Gallup's StrengthFinder report tells me that my top personal strengths include the Maximizer tendency-which compels me to "transform something strong into something superb." And the Command strength--characterized as feeling "compelled to present the facts or the truth, no matter how unpleasant it may be."

The truth is this: One can't help but think that the well-constructed concept advanced in this enlightening and occasionally entertaining book might have gone from strong to superb. But instead, it seems to have been rushed to market to quickly capitalize on the success of FIRST, BREAK ALL THE RULES. And that's too bad. Because this worthwhile book, as is true of many of the people it intends to help, has considerable strengths undermined by what are otherwise correctable weaknesses.

Click here to see more reviews for: Now, Discover Your Strengths

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